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To our knowledge we know that online marketplaces like eBay and Amazon are created for mutual benefit. Ecommerce store owners gain good exposure for their products, and the marketplace gets a huge product range without having to invest in the inventory. However, on closer inspection you will find that the mutual benefit is certainly there, but the truth is more nuanced. The question is - Should one expand beyond online stores and start selling their products on Amazon or eBay? The answer probably is... it depends. An eBay market place strategy may prove to be extremely beneficial for some retailers and may fail for others. There are too many things that need to be taken into consideration, including the kind of products you sell, the kind of competition in your category, the fees of the marketplace and restrictions, and so on. The following are the benefits of selling on eBay– 1. Increased Sales The chief advantage of selling on marketplaces such as eBay is the range of their online presence. eBay alone draws approximately 85 million unique monthly visitors - that’s certainly will raise a lot of eyeballs! Hence showcasing your products on such marketplaces will certainly help to increase sales.
2. Customer Acquisition Nobody visits market places like eBay searching for a particular store. However they may be looking for - and may discover - your products. Once you got a customer in the door, though through a marketplace, you have sufficient chance to win regular business through remarkable service and fulfilment. This is especially good in case you are selling products in a category that demands regular, repeated purchases like hobby supplies or fishing gear.
3. Marketplace Infrastructure Marketplaces are basically about strength in numbers. This is good for online marketplace which operates online. The one-shop-stop and variety of the marketplace will certainly draw in a number of customers who prefer such kind of shopping experience. Online marketplaces also bring the additional layer of single-stream checkout and fulfilment support in order to create a seamless experience for buyers. About the Author: This article is written by Vadym Gurevych who holds a Masters of Software Development degree from Kharkiv National Technical University (Ukraine). Who is also associated with eBay Connector and has been creating commercial software products for businesses for 15 years. eBay Connector provides various integration solutions like Magento eBay, osCommerce eBay, Zen Cart eBay and many others to integrate your eBay account with your online ecommerce stores and centralizes your dashboard to help you improve your business.
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