With so many people making their first contact with a doctor through the phone, it is imperative that we treat each call as if they were an opportunity to build patient loyalty and rapport. The phone ringing is a front door to new patients and because it's a potential gateway in bringing in actual paying customers what happens in that call can make or break your business. So stop thinking about these opportunities as mere interruptions but rather as golden opportunities!
Here are two dental practice management tips on how you can convert price shoppers into loyal patients.
How To Put A Caller On Hold
There's an art to putting a caller on hold. The best way is making them feel special, rather than shunning them. Customers want to feel special and important like they are being looked after. This is exactly how you want your patients to feel. This is how you can gain new patients, retain old ones, and ultimately create a loyal patient base. This approach can be used on price shopping calls, meaning not only are you giving price shoppers what they’re asking for but ensuring they get all the information that they really need to make an informed decision. Your goal is to make sure that callers are given all the information they need, not just answering questions.
Convert Price Shoppers into Loyal Patients
Your intention is always to build a relationship with your patients. When they ask you how much something costs, it's an opportunity for building rapport and giving more information for them to make informed choices. This is a way to show potential new customers that we are willing to go the extra mile to give them a great service. This is groundwork for creating loyal patients from that very first call!
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