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A Beginner's Guide to Writing Title Tags and Meta Descriptions Posted: October 21, 2020 @ 5:59 am |
A title tag and associate meta description are very critical to both search engines and users as they inform them what a site is about. They are key search engine optimization elements that describe each page's content. Both explain how a webpage relates to the search query of users. When used correctly, titles and meta descriptions help to advertise a website to its target and potential audience. This short guide helps you to understand these elements, why they are vital, and how to write them properly. Title tag This is the title element of a website page that offers a summary of its content. One of the key roles of title tags is to assist search engines to understand a page's content. They appear as the headings of search results. A title tag appears in three main areas: search results pages, browsers, and external websites like Twitter and Facebook. To make a title tag friendly to search engines, it should contain relevant keywords as well as phrases that summarize the content of the particular page. This implies that search engines will choose to display another title if yours isn’t relevant to the content of your page. If you want to attract more traffic, make more sales, and gain a competitive edge, then you don’t want that to happen. Considering the importance of title tags to both search engines and users, you should choose them wisely. Besides, they should be compelling, concise, and accurately summarize the content of the page. Within the header, the title tag looks like this: <title>Your title here</title> Ensure to maintain the recommended title length across your site. For instance, your titles shouldn’t exceed 60 characters. Implementing this and other requirements will make your titles more compelling. As a result, users will click them often. Meta Description A meta description appears just below the title on search engine results pages. Writing a compelling meta tag helps to attract more visitors to your site. This means that meta tags that are well-written and reflect the content of related pages are noticed more by search engines. As such, they are shown more to users. A meta description should be short with 50-160 characters that summarize the page content. Unlike a short title, a meta tag should provide a bit more details about the content of a page. It is intended to convince users to click and find more details on the page. A meta tag is also placed within the header of a website. It should contain keywords of the page and related phrases that summarize the content of the entire page. Ensure to make them unique for every website page. They should reveal what is in the content so that users get what is described in the meta description. Write meta tags that inspire curiosity. This means they should offer enough information that motivates a user to proceed to the page and find more details or information. Moreover, include a call to action when appropriate. Meta descriptions and title tags play a critical role in user engagement. They also provide insights about your pages. Thus, make them more catchy and compelling to draw users’ attention and thereby drive more traffic to your site. Are you looking for Canadian SEO company that can help you rank on the first page of Google? Please check Canadian SEO company To-The-TOP!
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