9 Ways Technology Can Transform Your Trade Show |
Posted: August 8, 2016 |
Technology has elevated the capabilities and leveled the taking part in field for event planners, exhibitors and attendees. However it's not regarding almost as regards to close to concerning near on the subject regarding reference with regards to lead capturing; it's about the attendant experience—before and post-show. Efficient, targeted technology, that was antecedently restricted to solely giant shows and massive budget exhibitors, is currently accessible for many exhibitors. Software package will amplify or enhance the following: • Pre-show selling to drive prequalified booth traffic and set appointments Technology is additionally elevating the impact of trade shows within the selling combine. Since an oversized share of business is currently conducted electronically, the impact of face-to-face conferences at trade shows is far higher. In keeping with software package Advice’s annual B2B Demand Generation Benchmark Report, trade shows and events were cited as generating each foremost leads in addition because the very best quality leads. In fact, eighty two of marketers same they generated leads of “good” or “excellent” quality. Whereas the bulk united trade shows turn out top quality leads, respondents additionally united that exhibiting at trade shows is dear. Though technology is one more price, there are a unit currently cheap choices accessible for many exhibitors. 9 ways that to use technology for higher exhibitioner outcomes. Contemplate these latest trends and choices once evaluating that shows to exhibit at:
2. Event planners will track attendant interests at terribly elaborated levels and organize conferences and promotional banners between exhibitors and key attendees supported mutual interests. The result are often a far higher expertise for the attendant, which means a show a lot of tailored to their specific goals, that accelerates the sales method. 3. Will the show supply the flexibility to act with attendees on numerous levels from pre-show selling to throughout and post-show? If not, corporations like touches give several tools for each facet of coming up with and execution, as well as those for registration, budgeting, email selling, mobile (during), surveys (post), lead retrieval, event websites and a lot of. 4. Will the show supply app for advertising your booth? Several show books area currently being replaced with apps to a lot of with efficiency connect prospects with vendors. 5. What technology will the show supply to support your selling efforts? In keeping with a survey by Skyline, five hundredth of exhibitors decide to use bit screen technology currently or within the future. Tablets area unit wide used for demonstration and interactive use. Projectors area unit being replaced with video walls and 3D/Holography. 6. What variety of lead retrieval do shows offer? Several show organizers area unit moving faraway from lead retrieval devices and toward mobile apps. Another trend catching on is that the ability to adjust leads collected to the exhibiting company’s CRM system via the web. 7. However do show organizers promote the show? Area they active on social media? Do they use social media to get excitement and increase attendance? Do they send targeted messages on social media to be most effective? 8. Web access at shows was surveyed to be a giant challenge. Several exhibitors’ area abandoning hard-wired connections in favor of wi-fi thanks to price. However, wi-fi coverage are often inconsistent. What variety of web access will your show organizer offer? 9. If choices don't seem to be accessible from show organizers, think about using the new event app and platform Mingle to raised connect and interact with prospects throughout the events. If you're not exploitation technology currently, contemplate the new choices which might greatly improve your results. If you've got used technology, seek for ways that to not solely boost results, however additionally increase one hundred ten for your prospects and purchasers
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