5 Advantages of Investing in Custom Printed Plastic Bags |
Posted: June 4, 2021 |
Social media and websites offer a great way to introduce your brand to people and to engage with your customers, but they lack the tactile experience that can reinforce a connection with your brand. For online clothing retailers, the packaging used to send out products is a branding opportunity, thanks to custom printed bags. A Blank CanvasThese mailer bags provide a necessary and utilitarian function, but with a bit of graphic design, they can double as a marketing vehicle, too. This is because custom poly bags are a canvas for displaying your message. This can be as practical as displaying website, location, and company information or as creative as your imagination allows. Prominent placement of your company logo will associate it with the happiness of getting the product. LightweightShipping costs are an unavoidable part of doing business online, but there are ways to lower these costs. Because total package weight is one of the determining factors for shipping cost, reducing packaging weight is a good way to reduce costs. For soft goods, like clothing, a plastic mailer is strong while being incredibly lightweight. When used as bags for a physical retail experience, the lightweight shipping argument still applies, as shipping for a supplier is far less expensive, per unit, than it is for bags made of a heavier material. ReusableMany custom printed poly bags can be reused. When printed with your logo, a bag extends its usefulness by putting the brand in front of your customer multiple times before finally being discarded. In a sense, it doubles as an advertising vehicle. VarietyPlastic comes in many forms. This means that, most likely, there are ideal custom poly bags to suit your specific need. For electronics manufacturers, anti-static bags may be the ideal solution. Food producers may find that FDA-approved bags or vacuum bags better suit their needs. For those who need something a bit bigger, options include mattress bags and pallet covers. The point is that plastic bags are a viable solution for a wide variety of products and uses. Add to this flexibility the options for custom graphics, and you’ve got a great vehicle for spreading brand awareness. Easily PackableBranded custom printed poly bags are such good advertising vehicles in part due to their light weight and small footprint. Unlike boxes, plastic bags can be stored or stuffed nearly anywhere while taking up virtually no room. For this reason, they tend to get carried around and reused. And each time they are used, your brand is seen and reinforced in the customer’s mind. Additionally, when reused as a tote bag, your brand becomes visible to many other people, enhancing the reach of your brand in yet another way. For an item intended as a way to transport your product, a plastic bag is an incredibly effective advertising tool, as well. Looking to expand the ways your brand is seen? Reach out to PolyPak to discuss your needs today.
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