4 Digital Marketing Tactics You Can Use to Boost Your Business Revenue |
Posted: February 25, 2017 |
It’s a competitive world out there, especially in the business arena. Everyone is looking for the best marketing strategy that will help grow their business revenue. There are lots of marketing strategies, like digital marketing, tradeshow marketing, niche marketing, promotional marketing, influencer marketing, and many more. For this piece, the focus is on digital marketing tactics and how it can be used to boost your business revenue. Digital marketing is a branch of the marketing system that uses digital technologies mainly on the internet to advertise your product and services to a larger audience of prospective customers. People now spend virtually all their free time on the internet, so it is necessary for you as a business owner to showcase your products and services online, in a manner which would meet their various needs. Have you have been trying various marketing strategies and are yet to find any of them effective enough to meet your goals and business aspirations? Then below are four (4) explanatory digital marketing tactics that are promising. 1. Instagram Ads You probably know of Facebook sponsored posts and promoted tweets (Twitter), but have you considered Instagram ads? It is almost the same way Facebook and Twitter promote ads, only that Instagram seems more natural as it blends into the feeds of people, and comes up just like every other posts on Instagram. It helps in increasing awareness and also drives lot of traffic to your business website. There is a great level of engagement and activity on Instagram, and with the huge number of users, it’s certain you’d be able to convert a reasonable number of audience. 2. Interesting Content. Another strategy that can help boost your business revenue is the posting of valuable and relevant content. Ensure however that whatever content you put up, be it in the form of writing or video, should be something your audience can relate to. It should also be content that stays interesting, regardless of how much time flies. Content could include tutorials, how-to guides, product reviews etc. Also, you need to utilize SEO (search engine optimization) to enable your content rank high in Google and other search engines. If you have no knowledge of this, that’s fine, there are experts like LocalDigital.com.au, who can enlighten you on this and even create a customized SEO strategy to boost your business revenue. 3. Customer Review Customer reviews play a vital role in building the reputation of your business online. If your business has negative reviews or no reviews at all, then you are at a very great competitive disadvantage. No potential customer would want to patronize a business that has negative reviews, so you need to work on getting more positive customer reviews, and on time, as this will help improve your business’ reputation – and in turn boost revenue. 4. Video Marketing There is no reason to not utilize video in your marketing, especially with the availability of smart phones with sophisticated cameras and free video streaming services. Unlike before when it was very difficult to get even the slightest return on any investment put into video making, leaving video marketing off limits except for the large businesses, you can now boost your business revenue with video marketing. With video marketing, it is easier to reach across to more audience because it gives the feel of a mini conversation and your targeted audience can better understand what you are trying to say. You don’t need to record an hour-long video, a two-minute video could be enough to make your message clearly understood. There are lots more digital marketing tactics to boost your business revenue, but consider the 4 tactics above and you are guaranteed to a boost in your business revenue.
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