10 tips to improve your writing |
Posted: November 15, 2018 |
Although the ideas behind are good, a clear and concise wording could make all the difference between an enriching and a tedious and uninformative writing. Here are some recommendations for copywriting masterclass to go in the right direction: Be brief The golden rule: keep it simple. A sentence structured in a simple way does not have to reflect a simplistic thought: it is about communicating ideas clearly. Create short sentences, with the necessary words. If you do not need a word, take it away! Nothing can be worse than putting good ideas in too many words. Clarity first of all This is not the time to flaunt your vast vocabulary. Make sure your sentences are understood perfectly in the first reading. Forget about using gimmicky words, foreign words or scientific terms to explain a point: it might seem that you are trying too hard to look good. Be selective with words at the moment of expressing your thoughts. Be nice An excellent business writing is nice to the naked eye, but it has a deep content: like a good movie, you can see it a dozen times. It should easily hook the reader, and offer an attractive and useful content at a time. Think about what you want to communicate Before putting the pen on the sheet or fingers on the keyboard, think carefully about what you want to convey. Each statement must have a thesis and a value proposal. Go to the point Forget about giving a lot of thought to the subject before presenting your thesis: in fact, your main idea should be in the first paragraph. When you finish with one approach, move quickly to the next. Use active phrases Active structured sentences are much more dynamic and easy to read. He prefers "Juan prepared the presentation" to "The presentation was prepared by Juan". Use the correct words Avoid using adverbs that end in "mind": basically, essentially, completely ... likewise, avoid the use of phrases like "in other words" and "therefore". Stay with the essentials. Be honest Do not tell people how to travel; Show photos of your vacation. If you try to be grandiloquent about topics that you do not master, you may seem disingenuous. Instead of preaching, share what you have learned in an honest way. People love listening to the experiences of others. Get feedback An idea is nothing without a reaction. Reactions are oxygen for writing. Prepare to receive feedback, such as criticism and comments. So you can polish your work. Limit punctuation Forget about filling the entire text with exclamation marks. There are other more effective ways to keep readers interested in what you are communicating to them.
|
|||||||||||||||||||||||||||||||||||||||||||
|