If you’re a small business owner or leader thinking about how you can compete against larger companies – you have a powerful reason to be optimistic! Largely gone are the days when having a brick-and-mortar store was the key to success. The explosion in popularity of mobile devices has leveled the playing field for small companies trying to compete against bigger ones, particularly if those small companies are smart about how they market themselves.
Today, when consumers want to make a purchase, they don’t just head to a store – most people first use their digital devices (desktops, laptops, tablets, and smartphones) to search for merchants and get the information they need to make a smart purchase. Customers compare prices and service offers online before making final decisions and heading out to a store or ordering online. This gives small businesses a much better chance to succeed against big-name stores. A real-world example of this is NewEgg.com and BestBuy: NewEgg.com began as a small business that was able to leverage its E-Commerce website to compete directly with Best Buy. Because NewEgg has much lower overhead costs, NewEgg was able to price their products slightly below similar products at BestBuy stores. NewEgg.com gradually began winning over many customers. While I like BestBuy for its great customer service and nice showrooms, they did not enter the E-Commerce market soon enough to leverage the Internet to their advantage. This example shows how the Internet enables small businesses to compete successfully with much bigger businesses, at a much lower cost. Now I will share other important things small businesses can do to better compete with big players. Lets get started.
http://www.proweb365.com/how-small-businesses-can-compete-with-big-name-competitors-and-win/
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