5 Tips for Using Videos in Your E-mail Marketing Campaign |
Posted: May 24, 2018 |
Videos have given a new dimension to e-mail marketing campaigns. If you have been considering using video for your small business, it is perfect time to kick off. The power of video marketing can’t be underrated. Businesses increase engagement with clients with videos. Here are some tips for video email marketing. Provide updatesWhen your business has many things going on, you can keep your audience up-to-date. Provide your customers with useful updates they can consume easily. Include a video link in the email newsletter and send it out to their mailing list. Show behind the scenes videosAudience love to watch behind-the-scenes of your business. It is one of the best ways to develop trust and offer them something interesting to watch. You can share an introduction to your staff members, day-to-day routine, how a product is manufactured and similar pieces of information. With email marketing video, your audience will get a better understanding of your business. Sneak and peek at eventsIt takes good amount of work and planning for the great event. Make sure that its value is extended even when the party is over. Compile slideshows of the images into a video and send it to everyone you have invited. It enables guests to look back at the great time they had have spent. It also connects those who missed the party and inspire them to show up at next event. A glimpse of the new releasePreviews are an excellent way to generate curiosity and excitement for an upcoming product or event. You can use several ways to tease your audience, for example, a floral shop can take a quick video of freshly crafted floral arrangements. Sparkling audience’s curiosity is a good way to make them ready for the launch. Work on footerOnce you have finished working on a new video, your next task would be to get as many views as possible. To do so, update your email newsletter footer with About Us information and social media tabs. Audiences must have people who would want to re-watch the video, subscribe it or watching it for the first time. It should always be easy to refer to a video and provide a good overview of the organization. Video email marketing not only helps you build trust among your audience but also impacts your social media presence. To increase engagement, keep an eye on the reports and analytics.
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