Art fair as an effective platform |
Posted: July 25, 2020 |
If someone asks what an art fair is, it is easy to explain at first glance: international galleries 1 are concentrated under one roof to sell the works of the artists represented by the gallery in a few days. Each gallery has a small part of the fair space, the so-called box, the interior of which is a kind of small curated exhibition. If you take a quick look at the exhibition calendar, it turns out that there are almost no days in the year when there are no art fairs at the moment. The fair as a must-see exhibitionThe Grand International fine Art Fair is a kind of hybrid of a biennial and commercial sales platform, generally for two types of audiences: art enthusiasts and professionals who do not buy art but are part of the art world and largely its creators, and potential buyers of art collectors. As with the Biennale, the Grand Fair has its own artistic director, who sets the thematic focus of the fair, subdivides the sectors of the fair area and contributes to the selection of galleries. A few hours walk at a major international art fair will take you to what is new and current in the art world: what are the most important galleries and artists offered by galleries in New York, London, Paris, Hong Kong. Large fairs are also represented in all the most important mega-galleries, four to the audience ensures quality control and major art collectors presence. Trade fair as an effective sales platformThe main function of an art fair, like any other fair, is to sell. The strong advantage of the art fair is its above-mentioned format: a quick and compact overview of the most important galleries and the most interesting art of today. If you think that the average art collector is the manager of a big company living in New York at a fast pace of life, then a quick visit to the fair vs. A multi-day visit to Chelsea and Upper East Side Galleries 5 will no doubt save you a lot of time. Generally, major art fairs begin with invitations to previewor a day of vips for art professionals, art collectors and journalists-critics. In the first hours of the fair, larger deals can be made, which can amount to several million dollars. For example, last year the fair's contribution was 16.5 billion of the total sales revenue of the art market, which totaled 67.4 billion. Looking at these figures, it is immediately clear that the fair, as just an art event, cannot be said to be neutral. Critics see the fair as a fast-paced business platform where artists and works of art are less and less cared for than intellectual property, and increasing sales revenue is increasingly being taken into account. The art fair and market is often compared to the real estate business, with the difference that the value of art is largely conventional and symbolic. This is also supported by the fact that transactions in the primary art market are already originally intended as a secondary market, where the initial value of a work of art can increase several times. This buy-sell-exchange market logic is a kind of game of chance or bet, where there is no definite guarantee, unless you trade with the French Impressionists. Art exhibition is one of the most prominent fair just where galleries from throughout the world gather together under one roof to display and offer arts pieces. If you see https://www.nytimes.com/2016/10/21/arts/design/9-rarities-appearing-at-a-new-york-art-fairs-debut.html website, you may understand the greatest aspects of art-fair. Trade fair as a contactIn addition to speed, networking, ie creating new contacts, is an equally important aspect - for galleries, audiences and art collectors alike. The art world, including trade fairs, is always accompanied by exclusivity, glamor and prestige, a turbulent jet-set life, stars and a vibe program, which is a big part of the trade fair experience. For collectors, a visit to a fair is a social event, the visit of which is as important as the acquisition of a work of art. Visiting large trade fairs and biennials is a professional obligation for the art public. A large number of art collectors, advisors and intermediaries often means finding a new clientele. The fair provides a necessary meeting place for everyone, strengthens existing contacts and creates new ones.
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