How Decision Intelligence Platform Helps Marketers to Make Right Decisions ? |
Posted: January 11, 2023 |
Decision intelligence (DI) is the commercial application of AI to decision-making processes in all areas of an organization. It must be result-oriented and achieve commercial goals. Businesses use decision intelligence to optimize all departments and improve business performance. A Decision Intelligence Platform is a type of software platform that integrates many data sources and helps marketers make the right decisions at the right time. It does this by giving marketers fewer options and better alternatives, avoiding the potential for both types of psychopathy.
To understand how it works, we must first accept that the functions of sales and marketing are inseparable. One can be considered more creative (marketing) and the other more persuasive (sales), but both are essential to getting the product or service to the right customer at the right time. Data intelligence Platform incorporates information from both marketing and sales sources to understand what people think about our products, how they behave towards our products, and most importantly As a result, you can see what marketing activities are influencing sales.
However, concrete numbers such as demo conversions can also refer to several possible causes. If you don't get enough conversions, is it because your product is defective, overpriced, or targeted at the wrong prospects? You need to cross-reference and correlate different data sources. Tellius Decision Intelligence enables business users and analytics teams to quickly understand reasons and key drivers for business behaviours and get instant answers using natural language.
The problem is that such research is time consuming and prone to natural bias. If you create or approve a copy of your landing page, it can be difficult to admit that that copy may not deliver the expected number of product demo requests. A data intelligence and decision intelligence platform does more than just handing you chunks of digestible data. Perform these correlations and use them to deliver the next best action for a given solution (per campaign, per audience, per product, etc.
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