The original Banana Republic was founded by Mel and Patricia Ziegler in 1978. It was a two-store safari and travel themed clothing company. The majority of sales came from its eccentric, hand-illustrated catalog, which presented high-end and unique items with chatty, usually fictional backstories from exotic locations, as well as more pedestrian high-volume products deliberately spiced up with a similar treatment. Many of the backstories were written by well-known authors including Cyra McFadden, author also of The Serial and Rain or Shine. As Banana Republic expanded its retail operation, it became known for the themed decoration in its stores, often featuring authentic elements, such as real Jeeps and foliage, as well as atmospheric elements, such as fog and steam. The Gap, Inc. acquired Banana Republic in 1983, eventually rebranding it as a mainstream luxury clothing retailer. The literate articles, hand-drawn catalogue, and eccentric tourist-oriented items were phased out and were replaced with more luxurious, but less unique, items for which the brand is currently known (as of 2012). To set itself apart from Gap as a more upmarket brand, Banana Republic occasionally buys and refurbishes historic buildings for its retail locations.

Favorite Part of the Business

We are a global apparel and accessories brand focused on delivering modern, covetable style for professional men and women. We offer elevated clothing, handbags, jewelry, and eyewear designs at accessible prices. Dedicated to helping customers achieve professionally and personally, we offer versatile work wear that can be styled for any occasion.

Competes On

Convenience • Expertise • Price • Service • Selection • Value

Member Of

Gap, commonly known as Gap Inc. or Gap, is an American multinational clothing and accessories retailer. It was founded in 1969 by Donald G. Fisher and Doris F. Fisher and is currently headquartered in San Francisco, California. The company operates five primary divisions: the namesake banner, Banana Republic, Old Navy, Piperlime, and Athleta.

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