Association of Mutual Funds in India (AMFI) is the regulatory body that oversees the mutual fund industry in India. Established in 1995, AMFI works to ensure transparency, protect investors' interests, and promote ethical practices among mutual fund companies and distributors. It sets guidelines for fund operations, mandates certifications for distributors, and conducts investor awareness programs. AMFI also maintains a registry of certified mutual fund distributors and serves as a liaison between mutual fund companies and regulatory authorities like SEBI.