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One of my favorite geeky features of the annual MarketingSherpa Search Marketing Benchmark Guides is the part where the show eyetracking “heatmaps” so you can see how search engine users’ eyes actually “see” your search ads. I’ve been trying to find a tool that would enable me to get heatmaps for my sites to figure out how visitors are interacting and where the best spots are for ads. I came across a site called Crazy Egg that includes a few different tools to track, evaluate and improve my sites. It’s got a feature to see a heat map that indicates the most popular places on the page, based on clicks. Also, they provide an overlay that shows the page with details on each element of the page (number of clicks, percent of total clicks on the page), and a list with a full summary of raw click data. I’d suggest this tool (available for a free trial and upgraded accounts) to all affiliates to examine where visitors are clicking to optimize sites. Below is a heat map of the http://affiliate-guiden.dk/ homepage. I was surprised at the diversity of places people clicked in a single day, and they clearly go more for text links than ads.

Phone

44404063

Location

Gammel Køge Landevej 55
Valby, Denmark
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City

Copenhagen, Denmark

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