How to Choose a Search Engine Marketing Consulting Company |
Posted: June 10, 2016 |
If you have recently noticed that your website is not showing up on the search engine results pages, you are probably aware that this can result in little to no sales for your company. If this is you, you can probably benefit from search engine marketing consulting services. However, it is important for you to choose the company that you will use very carefully. This is because you want to make sure that your website is set up to draw in as much business as possible. The following are things that you should ask consulting companies that you are considering hiring to help you with your search engine marketing campaign. You want to ensure you choose the right SEM consulting company to work with.
Ask for references from current or past clients. References matter. If the company you are looking to hire is reputable and provides quality work, they will usually have a list of current and former clients that can vouch for them. They should have no problem with using some as references, they may need to contact the clients and get permission to share contact information first, however, so you may need to give them a day or two in order to do this. However, they should be willing to provide you with references of people who have used their services in the past.
Ask what they can do for you. You want to know that the company you are hiring knows what they are doing. Ask them how they can help you in launching your campaign. Make sure to cover what you are getting for your money and what they can and cannot handle. The best way to do this is having them write up a detailed proposal of what they will do, what their goals will be, and how much they will charge for their services.
Ask if they can guarantee a number one ranking. This is a trick question. The truth is, no company can guarantee a number one ranking. If they say “Yes, absolutely”, run. Most companies guarantee the top of the list, but are speaking as in the first page or two. It may take some time, but this goal is more realistic than the number one spot. You can search the same thing twice in a row, and the number one spot is likely to change just from using plural or lower case letters. Something simple can bump you from number one. An honest and legitimate company might guarantee to get you as close to the top as they can, or guarantee that they will work toward number one, but they typically do not guarantee the number one spot.
How much Experience? Finally, ask how much experience they have. Knowledge and wisdom are gained through experience. While there’s something to be said for those who are new to the world of providing marketing services, because everyone starts somewhere, if all things are equal; choose the company that has been doing it longer. Also make sure to ask for some sample work before hiring them and see if you like their style and the work they have performed in the past.
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