One of the challenges that new online businesses face is striking the right balance between creating an innovative, easily identifiable website that is also familiar and easy to use. The challenge is finding ways to stand out from the competition without creating any sort of confusion that might turn away potential business. Here are five simple ways that you can be more creative in your approach while still appealing to customers so that you can gain their business.
Build a Strong Foundation For those who do not build websites that often or perhaps have found it challenging to break out of a particular pattern, one way to help the creative juices flow is to start with a strong foundation for your site. You should start by having your website design reflect the following; • Easy Navigation • Air-Tight Security • Attractive Presentation You want customers to be able to search, find, and buy products with ease. Plus, the security of the site should be as tight as possible so that you can work on the presentation aspects. Creativity flows better if you know that your site is safe and simple to navigate.
Look at the Best Websites in Your Industry It pays to look at the competition to see why their websites are doing so well and where you can make improvements. Quite often, you’ll find ideas that they utilize that manage to pull in and retain customers through their website design. The trick naturally is to emulate their success without making direct copies. For example, their use of color and organization may be emulated by using a similar color and just enough differences in how to navigate your website that you manage to strike the right balance.
Put yourself in the Customer’s Shoes This is one that often gets overlooked as so much effort is placed on the design is how the customer will see the final result. This means that you will need to see things from the customer’s point of view so that whatever innovations you put into your website will be both appreciated and not serve as a distraction. Actually, putting this kind of limitation on your efforts will actually open up the creative process by providing a barrier to get around. Plus, what you offer will not interfere with the sales process.
Pay Attention to New Trends This is not to say that you should follow new trends, but you will want to know what is out there. While you may find the latest trends not to be suitable for your efforts, they may inspire you to find new ideas to incorporate into your website design.
Use WordPress There is little doubt that WordPress is the most popular of all website design platforms for a very good reason, it is very simple and intuitive to use. One of the great advantages of WordPress is that you can install and remove plugins to your heart’s content when shaping your website. This will allow you to become more creative in your approach because of the availability of different plugins that offer new and exciting ways to interact with the audience.
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Author : Lilo |
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