3 Steps to Fixing an Amazon Sales Decline |
Posted: July 19, 2016 |
If you’ve been an Amazon seller long enough, it’s likely that you’ve come across a dry spell where your sales have taken an abrupt tailspin. There’s no need to be alarmed – this does happen quite often and while some sales drops are only seasonal, others may signify the end of your product’s cycle. Here’s what you can do to fix falling sales. 1. Examine Long-term TrendsFirst off, use AMZInsight to find out the historical trends of the product. Look for similar dips in the product’s sales around this time of the year. You can also look for any outside market forces that might have influenced the dip in sales. The point, the first step is to find out the reason why your sales have dropped. Talking to customers about it is one option, while asking help from Amazon is another. Also, think about any changes you might have made to your Amazon page. 2. Simple Things You Can TryYou might have experienced a fall in sales due to lapsed SEO, resulting in little discoverability. Here are a few easier ways through which you can look to give your online sales a boost.
3. Strategic MakeoverIf this does not work, then the problem lies with your approach. The ecommerce marketplace has changed a lot over the past 5-10 years and you may need to develop a newer, more customer-centered sales plan. I. Develop a Customer Personality Of late, there has been an augmented emphasis on truly understanding your customers and building a company based on that. You’ll essentially need to define who your average customer is to make your product an amazon bestseller. For starters, try answering the following questions about them:
II. Redo Amazon Sales Based on Customer Personality Once you’ve narrowed down on the personality of the kind of amazon customers you’re catering to, you’ll need to use the new data to redo sales strategy. Study your customer’s personality and then work backwards. Match your sales’ agents messages and styles with your buyer’s personality, based on which you can change your marketing, based on which you can change your product and so on and so forth. Remember, you’ll need a reliable tool to help you conduct your research work for amazon and to help bolster sales on amazon.
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