Most of the time less experience entrepreneurs choose the design of their website according to friends opinion which normally based on their art orientation only. Unaware of the right process and necessary components needed for the website to bring sale, most of them could not get the desired profits. Do not look ahead to the next 3 months by examining the system if everything will work out.
Look for a cutting edge web development company that offers website design options that focus on giving profit and not on masterpiece of the designers. It means the digital internet company includes by default these important features that guarantee website conversions.
Here is the list of critical factors the IT managers and business owners like you should implement to the website thoroughly:
The first fold components. We have discussed in the first article the importance of branded logo and its tag line, the call to action and your social media icons, the prioritization of links in your menu and social proofs, and the importance downloadable e-books for your future email marketing campaign.
We now need to enumerate those components that you should demand from your WordPress website design company to make sure there will no revamp after 6 months of live publication from beta. You will love WordPress widgets in your sidebar. That is why this feature should be found in your website blog only. Avoid having sidebars on the homepage of your corporate website. It can pose some inconvenience to the viewer because it will force them to keep scrolling up and down to read the details that’s not making website navigation user-friendly at all. Save the sidebar of the blog pages of your site if you plan to have any.
Here are some examples of corporate sites without homepage sidebar.
http://www.hsbc.com/ http://www.oneworldconnections.com/
Have an attractive, strategic display of your video. This will helps increase conversion, contribute to low bounce rates and longer time visits to the site. You’ll see that eventually, this will help your website get a good rank and higher page authority.
Have your videos downloadable in Audio mp3. Having at least 5 downloadable audios on your site enable you to submit these to iTUnes or other audio sites. This gives your visitors the chance to be able to download the audio RSS with the use of their mobile phones. A recommended WordPress plugin to help you achieve this would be PowerPress.
It’s a prudent choice to include a blog page on your site. Regularly updating new knowledge based contents of your blog will result to increase of site keywords inventory. It would be expanded bringing long-tailed keywords, which in turn would result in desirable traffic. Updating blogs are all part of content marketing, each of what’s posted can obtain authorship from Google based on update of Google+.
Have the Share, Pin or Tweet plug-in displayed in your blog post. It's preferred position will be below the post or at the sides of the site so it will it’s accessible while reading. Doing so would encourage social interaction among the community of the person who shared it with his or her social media account. Every shared good content has the possibility of to become viral which mean huge huge traffic to your website.
To maximize what Google places have to offer, make sure that your street level company address is found on your contact page. That means the block number, street address zip code and name of contact person who will be receiving the postcard from Google, which should take around 2 weeks to 2 months. The address given should be error-free and final as once accepted, it would another 2 months to change your address from Google places.
Rich Snippets are very important to eCommerce website as this helps Google or Googlebot be able to identify and comprehend your website content. Snippets helps your product display on Google merchant search results.
Ex.
The landing page is different from your homepage. It’s solely created for keywords that are not found in the home, product or service pages of your site. Hence, it’s essential that this should come with a catchy design with all the right elements that relate to your brand and information that would answer exact needs of visitors.
Again, as mentioned in number 5, testimonials contribute a lot to showing viewers the credibility of your brand. Other people’s feedback, whether from previous clients or reviewers of your product or service, is reliable sources as to how effective your brand is so including this on your site, whether through text, audio or video, is a wise move. That’s definitely applying the marketing concept of “Word of Mouth,” which is very powerful because this will lead to referrals and recommendations, which could become new customers. These are the important website features that are generally found from high authority websites. The graphics and text of your service or product should harmonize the concept and object in your web site.
In summary, the focus of the web design is making the product or services standout. Work seriously on your product or service where historically your company have an edge. Make sure you limit the choices of you product or services to avoid the visitors Experience a confusing ideas .
This is because the more alternatives in your website, the longer decision making in the part of your prospects.
Visit www.sushidigital.com.au for mobile responsive website requirements or read some web development tips here.
For website design portfolio please refer here.
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