What Does It Mean To ‘Market' Yourself As A Dentist? |
Posted: July 19, 2016 |
Let’s be perfectly honest: being a marketer does not come naturally to everyone. In fact, it often doesn’t come naturally to anyone outside of those who go and work in marketing for a living – but that does not mean that you can avoid marketing, especially if you are running your own business. This is especially true for businesses that are not typically the ones that people will naturally go to just to browse, such as the medical community. No one goes into a hospital just to have a look, and few people would ever consider walking into a medical centre to see what it is like in there – and the very epitome of the medical profession, dentist offices, are going to be a place that people avoid, not flock to! So what can a dentist to in order to market themselves? A brilliant person to talk to about this is Dr Paige Woods, rated one of the best dentists from San Diego who has perfected the art of making it simple for potential patients to find out about her in a non threatening manner. Dr Paige Woods knows that many people have a natural anxiety about visiting a new dentist, and so she has gone out of her way to make it easier and easier for people to learn about her without having to step through her door – at least at the very beginning. Her comprehensive website clearly and simply sets out all of the different diagnosis methods and treatment plans so that people who are interested can have a little browse, and discover what sort of dentist she is. By being honest about her holistic dentistry approach, Dr Paige Woods stands out from the crowd, and makes it easy for people to trust her. The next step is a little harder, but she does it with ease, and that is invite people to visit her. Yes, to go to the dentist, willingly! Dr Paige Woods knows that reading a website is just the first step: it’s impossible to get across your complete brand, even as a dentist, unless you actually meet the person that is interested in working with you. That is why she offers no hassle and no commitment appointments, for people who want a quick consultation just to see what kind of person she is. Dr Paige Woods is unusual in this way, but this technique is definitely something that other dentists should consider, because it allows people who may not want to commit to a year long plan to get an idea about the location, the setting, and the atmosphere of the dental surgery. Last but by no means least, Dr Paige Woods proves herself to be the perfect marketer by never pressurising her patients – or potential patients – into anything. She can make recommendations based on her extensive dental knowledge, but it is not for her to force treatment, and she would never want anyone to feel uncomfortable when they visit her. This approach has led to her creating many loyal and dedicated patients, themselves becoming her marketing ambassadors as they recommend her gentle and welcoming nature to their friends and family. After all, who wants a pushy and intimidating dentist? Learn from Dr Paige Woods. It is totally possible for a dentist to market themselves successfully, but it involves a lot of hard work, and a good deal of honesty in order to reach out to the public with a message that they want to hear. Getting bogged down with your locals, or the font of your website, simply isn’t the best thing to worry about! More about Dr. Woods and her San Diego dentistry at PaigeWoods.com/Holistic-Dentist
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