India has a great market for garments. You would have noticed that this was the only flourishing industry in the times of recession a couple of years ago. As long as there are people, there would always be demand for garments. Indian garments have become popular all over the world as well. When you see the Indian garments reaching foreign shores, it construes that the online method of transacting business in India is improving. Therefore, you can find more people in India ready to buy Indian dresses online.
The change in the mindset:
Traditionally, the Indian woman is the one handling the purchases of the garments in the Indian household. Therefore, you would find that the women would be biggest patrons of the garment stores in India. The women in India would always like to haggle with the shopkeeper over the price and discounts. They also have the conception that one gets to see a larger variety of clothes in the physical stores than in the online shops. For the online market to assume greater proportions, you would require this mindset to change.
The computer literacy:
The Indian woman has become more comfortable with computers than before. You see a majority of Indian women active on the internet today. The one factor that was holding them back was the fact the woman of the house was not conversant with the online banking modes. The younger generation has changed this trend completely. You find a greater number of young Indian girls active on the online scene. A majority of them would prefer to buy Indo western gown online rather than go to a physical store for the purpose.
The Convenience factor:
The younger generation is a different breed. They want fast results in everything they do. Hence, it would not be a surprise if they decide to buy Indian dress online. They are very comfortable with the online route as well. They have the facility to access the internet from anywhere. The payments are also easy to process. You have a great variety of clothes to choose. The range on display in an online retail shop would be tremendous. You have the facility to sort the clothes based on color, size, price, manufacturer, etc. You have the option to compare a range of products. The best part would be that you could do the same on a single page itself. This would make choosing your clothes an easy affair.
Easy to return:
The traditional Indian purchaser would argue that it would be easy to return the goods in a physical store as compared to the online retail store. However, the fact is otherwise. The returning procedure would be very easy in the online method. You have to register your request for returning the item. They would ask for the damaged item and arrange for the refund of money as well.
Final words:
With the increasing use of the online method of transacting business, India is truly on the way to becoming a developed country in all respects.
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Author : Mehul Sheth |
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