Top Tips for Selling Your Amazon Products |
Posted: February 26, 2015 |
Selling a product on Amazon is a great way to make money. Whether it's a digital product or a physical product, selling on Amazon gives you access to a gigantic market through a platform that is well trusted and respected. It then gives those potential customers access to one-click sales and handles all the complicated bits like payment processing and hosting for you. Ultimately then, all you need to do is to create your product, add a listing and then wait for the profit to role in. But while this is all you have to do, that is not to say there is nothing you can do to help your items sell even better. In fact there are a number of ways you can optimize an Amazon listing and any of them will give you even more sales and profits. Read on and we will look at some of the best strategies for increasing Amazon sales… Choose the Right Name Before you even list your product, you should do some research to see what the competition is doing and what there is a niche in the market for. Essentially you're looking for a product that is in-demand but where that demand is not being met. From there you then want to name your product in such a way that the people who are looking for that item are able to easily find it. This should be a term that people are searching for and that the competition isn't currently dominating. This will not only be your product name but also your 'keyword'. If you're struggling to choose the right option here, then consider using theAMZ Tracker(an Amazon SEO tool)which has a feature that lets you look for effective keywords around your product. Apply SEO At the same time, to ensure your Amazon product is making as much money as possible, you should also use SEO to insert those keywords into the descriptive text. This will help your visitors to more easily find your listing and in turn that will ensure you get more visitors and more customers. There is a science to incorporating the right number of keywords into your text, so again you should let AMZ Tracker help you with this process. Respond to Negative Reviews If you are currently ignoring your negative reviews then you are missing out on an excellent opportunity. While no one likes to hear that their product isn't up to scratch, you should nevertheless see this as not only an opportunity to improve your item and your service but also a chance to 'fix' a bad experience for one of your customers. Imagine if you were going to buy a product on Amazon and you saw a review that was really bad – saying the item never came and that it was broken or shoddy. There's a very good chance that even one review like that could actually put you off of making a purchase and thus cost that seller the sale. But if that seller had responded to that comment, seemed genuinely sorry and made an obvious attempt to rectify the problem, you'd be far more likely to give them the benefit of the doubt and to buy anyway. What's more, that reviewer might even amend their score! Again, this is a great benefit of AMZ Tracker, as it informs you automatically whenever you get a negative rating so that you can quickly respond.
Encourage Positive Reviews There are actually a number of things you can do though to prevent the negative reviews from occurring in the first place. One useful tip is to make sure you are being as honest and descriptive in your text as possible – make sure that your customers know precisely what to expect and thus won't be buying under any misapprehensions. Additionally, you might want to consider throwing in a 'freebie' with your product. This might mean a giving a capacitive stylus away with your smartphone case or it might mean giving your buyers money off their next product. You can also exceed expectations in other ways – by delivering faster than you claim too. This is called 'over delivery' and it's a great way to ensure your buyers have the most positive experience possible. The Right Image Last but not least, make sure the image showing your product makes it look as appealing as possible. This is probably the main factor that your visitors will use to decide whether or not they make a purchase so experiment with changes to see what works.
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