Brochures vs. Flyers- The Difference That Ceos And Business Owners Must Know |
Posted: February 27, 2016 |
After business cards, brochures and flyers are the two most significant and highly sought after print media methods to promote brands and products. Many CEOs and business owners do not know the difference between a brochure and a flyer and make blunders while launching their promotional campaigns. If you are all set to experiment with print media to advertise your brand or business, you must know the difference between Club Flyers and a brochure to use the most suitable strategy for your campaign Flyers Flyers are single sheets of paper that are designed in order to promote an event, product, service, or a brand. A flyer generally has one main message that is communicated to the recipient in a clear and explicit way. Flyers are cost effective and are printed on small size papers but can brands can experiment with different sizes in order to achieve their goal. The printing on a flyer is generally done on one side but many new and innovative Printing VIP companies are now printing on both sides to reinforce their message. Flyers are sometimes called as leaflets and circulars and are handed over to customers at renowned places and landmarks. Flyers are used by businesses to announce a product launch, an upcoming event, or a special offer and have a limited lifespan. Brochures Brochure can be similar to flyers in various different ways but a brochure always has message and details printed on both sides of paper. Brochures have many folds and are more detailed than flyers with descriptions, information, and multiple messages for the recipients. There is no definite size for a brochure and they can be printed on various different sized papers. Brochures make use of heavy weight sheets to create a strong impact and are kept for longer times as compared to flyers. Brochures are usually not distributed randomly like flyers are given to selected individuals who have previously shown interest in the product or the business. Final word: Brochures and flyers can both be utilized by businesses for promoting products, services, and brands. Both flyers and brochures are ideal for marketing business at local level and brands can make use of both depending on their needs and requirements. Flyers are ideal for announcing a new launch or event whereas brochures are perfect for imparting information about a brand and business in a detailed form. Both are cost effective and generally more affordable as compared to other forms of marketing and advertising.
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